social media

Whether you’re looking to maximize engagement or just establish a consistent voice online, a good social media manager will help you identify your primary goal first and build the strategy and metrics around achieving it second. 

I used those principles and many of the graphics here (see more content online) to help the Minnesota DFL Party triple its Instagram audience and grow its Facebook and TikTok accounts by 50% in two years.

merch design

Like any content, designing merch requires considering your audience first and using that judgement to inform your creative. You won’t make the same shirt for Gen Z men as you will for Gen X women.

Between best-sellers at our state fair booths in 2024 and 2025 and our online store, the DFL has generated hundreds of thousands off shirts, buttons, and more that I helped put together. 

branding

I’ve helped launch new, exciting campaigns and zhuzh up some old, less-exciting ones. Either way, good branding involves asking what you want the viewer to feel about your brand, and from there, working backwards to what typefaces, shapes, and colors most immediately carry the viewer there. 

photography

Attach the right lens, set up lights if it’s a shoot, frame your subject accordingly, take a thousand photos from every angle, and delete the eight hundred bad ones once you have a moment.

Rinse and repeat.

motion design

Upon graduating college, I threw myself into mastering Adobe After Effects and some of the larger principles in good motion design. While my day-to-day work in 2026 includes much less of it than the other creative arts, I still enjoy playing with different, often subtle visual rhythms during the editing process.

video editing

Outside of flipping burgers and taking out trash, my first paid work was in video editing. I helped piece together clips for figures from the current U.K. Chancellor of the Exchequer Rachel Reeves to a couple of my local Minneapolis City Council members. For the DFL, I’ve produced ‘hype’ videos (like the one here) and award videos that we present during fundraising dinners and state conventions alike.

misc.

Like many working in politics, I have the privilege and curse of being oft-pulled into new and increasingly diverse projects. Some requests, like designs for slide decks or event invitations, logically fall to the purview of a creative director. Others, like speechwriting or principal management, keep me from getting overly comfortable with the usual rhythm of my work.

A bit of flexibility goes a long way — both in making your coworkers’ lives easier and in opening doors to skillsets you would have never known. I’ve always considered myself fortunate to enjoy so much variety.